Buy Used and New Malcolm Mc Donald Books

Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)

by Malcolm McDonald

ISBN 13: 9780749407674

Format: Paperback (150 pages)
Publisher: Kogan Page Ltd
Published: 30 Sep 1992
Other Format: Paperback

Save for later

Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)

by Malcolm McDonald

ISBN 13: 9780749420963

Format: Paperback (224 pages)
Publisher: Kogan Page Ltd
Published: 18 Sep 1996
Other Format: Paperback

Save for later

Marketing Plans for Services: A Complete Guide

by Adrian Payne, Malcolm McDonald, Pennie Frow

ISBN 13: 9780470979099

Format: Paperback (512 pages)
Publisher: John Wiley & Sons
Published: 09 Aug 2011

Save for later

Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods

by Peter Cheverton

ISBN 13: 9780749433550

Format: Paperback (384 pages)
Publisher: Kogan Page
Published: 01 Nov 2000

Save for later

Marketing: A complete guide in pictures

by Malcolm McDonald,Peter Morris

ISBN 13: 9780750661980

Format: Paperback (168 pages)
Publisher: A Butterworth-Heinemann Title
Published: 03 Jul 2004
Other Format: Paperback

Save for later

Marketing Plans That Work: Targeting Growth and Profitability

by Malcolm McDonald, Warren J. Keegan

ISBN 13: 9780750698283

Format: Paperback (240 pages)
Publisher: Butterworth-Heinemann
Published: Jul 1997

Save for later

Key Account Management: The Route to Profitable Key Supplier Status

by Malcolm McDonald, Peter Cheverton

ISBN 13: 9780749430986

Format: Paperback (256 pages)
Publisher: Kogan Page Ltd
Published: 01 Oct 1999

Save for later

Marketing Navigation: How to keep your marketing plan on course to implementation success

by Edmund Bradford,Steve Erickson,Malcolm McDonald

ISBN 13: 9781908999245

Format: Paperback (256 pages)
Publisher: Goodfellow Publishers
Published: 28 Sep 2012

Save for later